I-Ella is an amazing fashion website gearing toward the do-good-fashionista in all of us. You can buy, sell, and swap designer items with confidence and be social responsible at the same time. Cannot beat that! Look good and feel good…where do I sign up? I-ELLA sets aside 10% of every transaction fee for a charity or social venture. They selects 3 charities or social ventures to partner with. You pick one of the three featured charities the day of purchase. Charities like: Susan G. Komen for the Cure®, Keep A Child Alive, H.E.L.P, and FACE Africa.