Miss Universe CHI

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Miss Universe CHI. Samples were provided for review purposes. All opinions are my own. 

Farouk Systems Inc. proudly sponsorship the 63rd annual Miss Universe pageant. Continuing a successful partnership, CHI has gratefully been a tenured sponsor of the Miss Universe pageant for the last decade. The CHI brand has traditionally contributed to the hair care and styling needs of the contestants whom beautifully represent woman across the world – in nearly ninety different countries, all with varying hair types.  CHI has been honored to have played a key role in helping to achieve the gorgeous looks seen on all of the contestants for so many years.


To create the look Of So Effortless Do follow these easy steps:

Start by creating retro glam waves with the 1.25 curling iron (not a wand). This iron is so powerful that you only need to do 7 curls around your head. Spray the curls with flexible hair spray. Comb through the curl after the hair spray dries and all the curls are done.

Inspired by the beauty, confidence and hair versatility that the Miss Universe pageant is celebrated for, CHI has created the leading-edge product line, Miss Universe Style Illuminate – a line produced with key ingredients and conditioning anti-oxidants. It has been designed to allow women the convenience of molding several styles in one day by offering a complete selection of pliable products within the line that enhance volume and hold without buildup.

Miss Universe Chi Review

The Miss Universe Organization well-known for empowering women to be comfortable in their own skin and CHI unconditionally shares the same vision and passion, they are proud to provide the tools to help handle any situation with confidence. Farouk System is very pleased to introduce  The Miss Universe Style Illuminate line which will be announced on the live airing of the 63RD annual Miss Universe® Pageant that is being held in Doral, Miami, at Florida’s International University on January 25th (8–‐11 P.M. ET) on NBC.

Here is an interview with CHI Artist Albert Luiz

1. What hair trends are you seeing at this years’ Miss Universe? 

“Long hair is a major trend at this years’ Miss Universe! At previous Miss Universe Competitions, it was rare to see extremely long hair and they were usually extensions! This year, there are quite a handful of contestants with both extensions and naturally long hair!  Miss Norway’s long hair is not only natural but it has also never been colored!”

“Waves were also another trend. Although straight hair is being seen and asked for, the highest demand is for waves and curls.”

Miss norway Chi

2. Which Miss Universe product helped to create these looks?

“The Miss Universe Style Illuminate by CHI product staple is the Work Your Style Flexible Hold Hairspray. It allows us to set the style and provides a flexible hold so that we can change the contestant’s styles several times without buildup.”

CHI Style Illuminate Flexible

The Flexible Hair Spray is one of the products that the hair artists used to create my Miss Universe updo. Miss Universe Style Illuminate Flexible Hair Spray is a fast drying light hold hair spray that gives lift, texture and control with flexible movement. It offers protection against moisture and humidity, while providing an incredible silky shine with no added build up or flakes. Style & Restyle – Mix up your crown worthy style throughout the day.

BCBG Dress-3609 April Golightly-3533

Outfit Details here // Last featured here

“During Miss Universe Registration and Fittings week, the contestants changed their looks multiple times in one or two days for different photographers’ needs. The must-have tool was the Miss Universe Style Illuminate by CHI Curling Iron to create glamorous waves and curls!”

3. What is your favorite go-to product from the Miss Universe Line and why? 

“My favorite product is definitely the Work Your Style Flexible Hold Hairspray. It is ideal as a setting product and because of its flexible hold, I was able to count on it at any given moment for a nice hold and then brush through it and create a different look! The fragrance is also pleasant.”

“My second favorite product from the Miss Universe line is the Restage Dry Shampoo. Restage Dry Shampoo gives the hair a fresh look and feel even after a full day of styling and allows you to easily transition the hair into a new style.”

CHI Style Illuminate Dry Shampoo

4. Can you share some of your tips to achieve a Miss Universe look?

“Do not be afraid of volume! Backcomb lightly at each section before curling to get volume without disrupting the waves or curls instead of having to tease after the curls have been beautifully set.”

“The best tip is to wear any style with Confidence!  Rock your look and if you believe your style rocks – curly, wavy or straight, so will everyone else! “

I am obsessed with the CHI Miss Universe 1″ Titanium Flat Iron. It goes over the hair without a snag. Here I after straightening my own hair with this amazing iron.

Karina Dress Rita-0675

Outfit Details heremiss universe flat iron

5. Can you provide us a quote about the Miss Universe line overall?

“Miss Universe Style Illuminate by CHI products and tools provide every individual with the ability to shine! Whether it is at the office, a night on the town or taking the kids to school; your hair can take center stage. Any sidewalk becomes your runway because you can feel confidently beautiful at any given moment in life.”

CHI Style Illuminate Group All

I am sure that I will be testing out more of the products I received from CHI so keep an eye on April Golightly through Bloglovin here.

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