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Everyone is venting their frustrations about the ebayers selling Missoni for Target items for double the price of retail, but no one is talking about the original price markup on these iconic goods. I am sure that the cost to make half of the Missoni for Target items is less than a dollar. It is all about supply and demand. Because people value the designs of Missoni, Target can fetch $54.99 for a dress. Before I heard about Target for Missoni, I was ready to pay $500 for a Missoni piece from Neiman. After wearing the ballet flats from Missoni for Target today, I wish that I had saved for Missoni Pumps. I’d probably have fewer blisters and more pride.